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| Your Business is Unique |
By:
Robin James |
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Although everyone in business considers that their business is unique, there are some which are so specialist that they almost are. If your business falls into this category, have you considered using 0845 phone numbers to produce unique contacts?
What is a specialist business? One company which comes to mind is run by two young engineers, with specialist knowledge of the wiring need for computer systems. They provide custom-designed wiring schemes for computer systems in schools and colleges and their customers can be anywhere in the country.
To reach these customers, they use 0845 numbers as part of their company information. These numbers are non-geographical, so any potential customer can contact the company. The customer may be in Clacton or Cumbria, but they will pay a local call charge to be put into contact with a specialist service they need.
As the engineers work all over the country, their base is irrelevant to their customers. What is needed is specific contact. The 0845 phone numbers provider receives calls on the company’s behalf then relays them to a number of their choice.
Because the 0845 numbers are not tied to any area, the service provided is the attraction to the customer. They will not be deterred by the consideration that the specialist company only serves a limited area.
The caller pays for the 0845 phone numbers call, albeit at a reasonable rate, so time-wasters are greatly reduced. For any company, but particularly a specialist one, answering non-relevant calls is not an efficient use of their valuable time.
At the same time, the use of the 0845 numbers enhances the company’s image with its potential customers. It is accepted that mainly large firms use this facility, so any company using them is, by inference, large. Certainly, when the appeal of the company is nationwide, this image is extremely useful.
The 0845 phone numbers also gives them consistency. As they have grown they have needed a larger base to work from. This involved a considerable physical move. Also, they are very mobile, all the time. During all this, the contact number for the company remained the same.
In the case of the young engineers, their chosen scheme was to have the 0845 numbers sent directly to their mobile phone. No matter where in the country they were fitting their wiring systems, a new customer could speak to them and discuss their specific technological needs with experts.
Specialist companies, by their very nature do not have a mass appeal. They are available usually for a small but discerning clientele. Customers are generally more wide-spread than for many companies; throughout the country or even in other countries. Such customers will appreciate the 0845 phone numbers system of contact and the quality image it gives.
Many specialist companies are relatively small and need to be mobile to be effective. The cost of a 0845 numbers scheme is often better value for money than the cost of an office and staff to answer the telephones. Cost-effectiveness is often the hallmark of the specialist. |
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